Segmentation
“Who are our customers really?”
Know who your customers actually are — and what they’re hiring you to do.
Corvus runs dozens of in-depth voice interviews and synthesizes them into real segments and jobs-to-be-done, in days instead of months.
The problem
Most segmentation is demographic guesswork dressed up in a slide.
Real segments come from talking to enough people, deeply enough, to hear the patterns — which traditionally meant a six-figure agency and a quarter of calendar time. So most teams just skip it and run on personas they invented in a workshop.
How Corvus does it
From a population to real segments, in days.
Define the territory.
Tell Corvus the population you want to understand and the strategic questions behind it.
Interview at depth, at volume.
Corvus runs the open-ended conversations a great researcher would — across far more people than a human team could ever reach.
Synthesize into structure.
Out comes a set of evidence-backed segments and the job each one is trying to get done, with the quotes to back every claim.
What you walk away with
A segmentation you can actually build and sell against — grounded in real conversations, not a persona exercise.